Who can you trust?
Hybrid physical+digital games where humans and AI play together. Conspiring, deceiving, deducing.
Seed Round · 2026
The Problem
500M+
Among Us downloads
Peak 2020-2021
Centuries
Werewolf / Mafia
The original party game
$2B+
Social deduction market
And growing
But they max out at pure-human play.
AI can now convincingly bluff and deceive. It can join the game as a player, not just a tool. The Turing Test is now a party game.
The Insight
Every phone has NFC. Tap a card, an AI character whispers its secret agenda. The card remembers.
QR codes are culturally normalized in India. Plant them at 25 locations. The city becomes the game board.
AI characters that message you clues over 7 days. Interrogate witnesses. They might lie.
Physical components + AI adaptation. The game is different every time because the conspiracy is alive.
The Games
Someone at this table isn't human.
5-15 players
20-30 min
The city is the board. The conspiracy is real.
3-5 teams players
2-4 hours
A week-long mystery in your pocket.
Unlimited players
5-7 days
The cards are alive. The board remembers.
4-8 players
45-60 min
Negotiate. Betray. Rule.
5-9 players
60 min
MVP Game
The Turing Test as a party game.
Host creates a room. Players join via phone browser.
1-3 secret AI players blend in with 5-15 humans.
Everyone answers questions. AI mimics human imperfections.
Discuss in person. Vote to expose. Twist rounds add chaos.
City-Scale Game
The city is the board. The conspiracy is real.
Beach Road to Rushikonda. 15 locations. QR stickers at ₹2 each. AI handlers via Gupshup WhatsApp API.
Physical Products
₹499-1,499
NFC badges + question deck + voting tokens + premium access.
₹99-799
Physical evidence packets with QR cards, sealed dossiers, NFC objects.
₹999-1,499
Full board game with NFC character cards, event deck, tokens.
Revenue Model
Free 3 games/month. Premium ₹99/mo for unlimited + devious AI.
₹99-799 per mystery. Digital + physical evidence packets.
₹299-599/player for Dead Drop. Corporate team-building ₹15-50K.
₹999-1,499 per NFC board game kit. 50-65% gross margin.
create.conspire.in. 30% platform take on all creator sales.
Custom mysteries and city games for team engagement. ₹25K-1L.
Market
$2B+
Among Us, Werewolf, Mafia, Secret Hitler. The most viral game format.
$3.8B
Growing 20%+ YoY. Mobile-first. Social play dominant.
Growing
New culture in Indian metros. Social + physical gaming.
$1.2B
Globally. Physical + puzzle + narrative. conspire.in adds AI.
ARG events market is nascent but growing — conspire.in defines the category for India.
Traction Plan
Month 1
Launch party game at Vizag Startups meetup. 50 players. Validate: do people enjoy playing with/against AI?
Month 3
Write first mystery. Build WhatsApp AI characters. Sell 100 digital packs at ₹99-149. Validate willingness to pay.
Month 6
15 locations across Vizag. 20-40 players. ₹299/player. First city-scale conspiracy game in India.
Month 12
3 cities active. 10,000 players. Monthly mystery releases. First Whisper Network board game batch (100 units). Creator platform beta.
Competitive Landscape
| Competitor | Physical | AI Players | City-Scale | Async |
|---|---|---|---|---|
| Among Us | ✗ | ✗ | ✗ | ✗ |
| Escape Rooms | ✓ | ✗ | ✗ | ✗ |
| Murder Mystery Kits | ✓ | ✗ | ✗ | ✗ |
| Jackbox Games | ✗ | ✗ | ✗ | ✗ |
| conspire.in | ✓ | ✓ | ✓ | ✓ |
conspire.in = physical + AI + social + city-scale. A new category.
The Ask
To launch the conspiracy.
50%
The Infiltrator MVP + first Phantom Thread mystery + creator tools beta
25%
First batch of physical game kits for early adopters and playtests
25%
Launch city-scale conspiracy games in Vizag, Hyderabad, Bangalore
The conspiracy has already begun.
Website
conspire.in
Trust no one. Play everyone.